About the Client

The client is a Premier Print Organization managing several commercial printing companies across the United States. Each company offers complete range of general commercial printing services, and functions autonomously to meet local market and customer needs but retain the resources and economies of scale that come from being part of a larger organization.

Business Challenge

Silicus had already addressed the client’s company challenges relating to standardized reporting and better visibility into sales pipeline by implementing the Microsoft Dynamics CRM package across company divisions.

Post this activity, one of the company divisions was in need of an e-commerce portal that allows online clients to custom configure print orders.  Additionally, they wanted the e-commerce portal to integrate with MS Dynamics CRM for order processing.

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Silicus Solution

The e-commerce portal was developed with a configurator to allow online customers to place custom printing orders. Through the portal, customers could select product type, paper size, colors, quantity, paper quality, etc and place custom print orders. Silicus An admin module was created to manage products and pricing.

Integration between the e-commerce application and Microsoft CRM was also completed. The integration allowed sales personnel to take orders over the phone and create custom print orders as well as manage online orders.

For every order placed in Microsoft Dynamics CRM, a job ticket was created automatically containing pertinent customer and job information. The Job ticket was used across all stages of the printing process. Earlier, the job ticket was created manually—an extra step with potential for inaccuracies. With the new MS Dynamics CRM solution, the client was able to improve the order processing workflow.

Technologies Used




Microsoft Dynamics CRM

Client Benefits

  • Allowed customers and internal salespeople to efficiently place custom print orders online and eliminate paper and e-mail based orders
  • Centralized the order information in Microsoft Dynamics CRM and streamlined order processing. Customers benefited with the ability to check order status online
  • The e-commerce solution increased sales played a key role in helping the organization scale up its ability to process and manage customer orders.

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