Software Driven Business
The new breed of digital companies lead the way in using digital technologies and continue to evolve and scale at speeds unthinkable at one time by traditional IT driven organizations. One thing in common with these new digital companies is that they are software driven businesses.
What is a software driven business?
While there may be several intuitive definitions for a software driven business, any organization can become a software driven business, regardless of whether they are a technology provider, an enterprise focused on an industry vertical, or even a public-sector organization. Software driven businesses share the following characteristics:
Software to Drive Innovation
These businesses build differentiated experiences, competitive advantage and aim to disrupt markets by leveraging software to innovate services and products and new business models. Software is not just a supporting tool for the business. It is an essential ingredient of digital success. While it is easy to see how a modern-day software technology company which develops software solutions could qualify as a software driven business, increasingly traditional enterprises such as GE, Honeywell, Siemens and scores of others are building innovative software, if not entire platforms, to drive novel digital value chains and revenues.
Innovate at Digital Speed
It is not enough to innovate through software. A software driven business is also able to rapidly evolve software to seize new market opportunities, meet new customer demands, and innovate at digital speeds. Today’s light speed digital business climate demands a shift from the slow software lifecycles, bottlenecked organizations, long release cadences to leveraging tools, practices and platforms that support software innovation at the new speed of business.
Industrialization of Innovation Delivery
Creating a software driven business begins with a careful buildout of a platform capable of delivering at a fundamentally different pace and often at web scale. By leveraging an increasing industrialization of software delivery, a software driven business can build models that increase the speed of software releases and automatically handle the deployment and scaling to any size of audience.
Why cloud-first for software driven business?
We believe Cloud to be a strategic and foundational enabler for the transformation to becoming a software driven business. The Cloud provides a continuum of software building-block capabilities in addition to offering ongoing advantages of on-demand and rapid resource elasticity for scale with smarter use of capital.
With a cloud-first strategy, software driven businesses:
- Accelerate software delivery using the Cloud continuum of services
- Lower startup cost and investment risk for innovation
- Achieve on-demand and rapid resource elasticity
- Manage resources cost effectively
- Achieve global reach with broad access
- Maintain higher reliability and security at scale