Since the commercialization of Internet, many tried-and-true business models have been leveraged and reinvented for marketing and selling products and services. These models include brokerage, advertising, infomediary, merchant, manufacturer (direct), affiliate, community, subscription, and utility or on-demand business models. Fast paced innovation in these models and monetization of online assets has ensured people and businesses now transact and interact online in a myriad of ways.

Several challenges constantly thwart the success of online businesses. Changing patterns, behaviors and trends in their online audience often causes significant disruptions. Lowered barrier to entry often imposes significant competition. A large online footprint causes operational challenges in ensuring responsiveness to end users and customers. The clamor for online attention and visibility is being fought on several fronts – e-commerce, e-marketing, online merchandising, social media, device form factors, search, and analytics.

With more than a decade of experience in helping diverse internet and online businesses, we bring valuable insights to help garner better visibility at various points of consumption. We bring a wealth of experience in e-Commerce, e-Marketing, online media distribution, online publishing & content, cloud communications, social media, internet search, and web security.

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We help you create a well planned roadmap to build your internet and online strategy. A comprehensive strategy can make all the difference in helping you realize your full online potential across myriad of available channels. Our strategy and assessment services include an analysis of your market, potential opportunities, desired differentiators, a solution roadmap that outlines the initiatives required to deliver on the opportunities, and a business case that defines the anticipated costs and potential benefits for implementing the initiatives. We work with companies in the following segments, helping them address challenges such as transaction security, user experience, performance and availability, customer dialogue management, device portability, and solution development and management.

We have a strong track record of building, deploying and managing online or e-Commerce systems. Our team possesses strong experience and knowledge in building systems for managing online storefronts, shopping carts, pricing and product configuration, payment processing, supply chain and inventory, and order fulfillment.

Our online or e-Marketing expertise complements a comprehensive strategy towards realizing the online potential. Our team has experience building solutions for search engine marketing and analytics, affiliate marketing & revenue sharing, search engine marketing, display advertising, social media, email & content marketing, and more recently in mobile advertising.

With changing consumption behaviors from print to online, we can help build online or web publishing and content solutions for authoring, distribution and syndication of publications and content in subscription, pay-per-view, open access, & self-publishing models.

Online media distribution is seeing a significant boost because of the increasing availability of electronics devices connected to the internet. We can help build solutions for media management and distribution, for audio, video, software, games, books, and other media. Our experts can help in building digital distribution platforms for both streaming and on-demand downloads.

We can help cloud & internet-based communications providers deliver solutions for voice, data & video communications. Leveraging industry specific knowledge, we can additionally help in developing solutions to address specific internet-communication needs of various market segments.

With a focus on enabling technology for social interaction, our team can help deliver consumer and enterprise social media solutions. Our experience includes developing social media solutions for collaborative projects such as wikis and forums, blogs and micro blogs, content communities (photographs/pictures/videos), social networking, rating and social bookmarking.

Building vertical search engines or social search engines require specialized skills to develop web crawlers and content indexing. Aggregated & indexed information needs to be made easily searchable and navigable for end users. Last but most important is the monetization of aggregated information. Our experience includes developing crawlers, developing taxonomies, ontologies, & information classification mechanisms, and solutions for delivering aggregated information to end users.

Building security into online and internet systems is critical to ensure cybercrime risks such as identity theft, fraud, and espionage are minimized. Our teams are as creative as they are security conscious. Leveraging expertise available internally and through specialized cyber security partners, we ensure infrastructure and software security best practices are leveraged, and our solutions are robust from a web security perspective.

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To speak with us about how Silicus' Services can help your business, please submit the form below or call 713-353-7403. You can also submit RFP requests to rfp@silicus.com

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